Voting & Product Co-creation

Executive Summary

Letting customers choose a new product's color, flavor, or name is a strategic move that drastically minimizes the risk of failure (Product-Market Fit). The voting mechanism builds a sense of "co-ownership," leading to record-breaking loyalty rates.

Marketing Concept

Participation in the brand's decision-making process satisfies the user's need for agency. This creates an emotional bond with the product they voted for—they become a natural ambassador the moment it hits the shelves.

Target Group

• Model: B2C.
• Industries: FMCG, Design/Furniture, Media, Mobile Apps.
• Audience Profile: Loyal fans, trendsetters, and users who want a real impact on the products they use.

When to Organize

• Pre-R&D: To choose the winning concept from several prototypes.
• Portfolio Refresh: To re-engage a "dormant" customer base.

Key Performance Indicators (KPIs)

• Vote Count: Scale of interest in the topic.
• Social Shares: How often users share their choice.
• Future Sales (Pre-orders): Conversion from voters to buyers.

User Journey (User Story)

1. Exposure: The brand presents options (e.g., 3 label designs).
2. Voting: The user casts their vote via a bot-protected Viramity panel.
3. Justification: To win a prize, the user writes why they chose that option.
4. Announcement: The brand implements the winning idea, rewarding the most creative "jurors."

Prizes

• Grand Prize: Becoming the face of the campaign, a lifetime supply of the product, or a limited edition signed by the winner.
• Budget: Focused on exclusivity rather than market value.

Risk Management

• Manipulation: Like farms and bots. Viramity uses advanced anti-spam filters to guarantee honest results.
• Negative Choice: Trolls voting for "bad" options. Our team helps design mechanics so the brand always stays on top.

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Summary

We can deploy an integrated voting system for you in 7 days. Leverage the power of your community with full support from Viramity.com experts. Email us: marcin@viramity.com