AI-Powered Cooking: The "whatsinfridge.ai" Intelligent Assistant

The Brief (Challenge)

Philips sought a modern format to showcase the versatility of its Airfryers and drive growth for the HomeID app ecosystem. The goal was to solve a common consumer pain point—"what can I cook with what I have?"—while firmly positioning the Airfryer as a healthier, more efficient alternative to the microwave. The project required a tool that was fast, intuitive, and utilized the cutting-edge capabilities of LLM (Large Language Models) technology.

The Solution

We leveraged Viramity’s flexible architecture to deploy an advanced "what-to-cook" AI tool, fully integrated with the brand's product portfolio:

• whatsinfridge.ai Engine (Generative AI): Implementation of a sophisticated AI model that analyzes any ingredient combination and generates real-time recipes optimized for Philips device specifications.
• Voice-to-Recipe Interface: A speech recognition module allowing users to dictate ingredients hands-free, significantly enhancing the UX in a kitchen environment.
• Smart Product Matching: A dynamic carousel module showcasing specific Airfryer models (e.g., Avance Twin TurboStar, XXL) tailored to the search context, complete with direct "Order now" retail links.
• Value Converter (Interactive Compare): An interactive slider comparing Airfryer vs. microwave cooking, highlighting acrylamide reduction and nutrient preservation.
• HomeID Ecosystem Integration: Strategic CTAs that seamlessly guide the user from a generated recipe to downloading the HomeID mobile app for further inspiration.
• Enterprise-grade security: Advanced safe-guards to protect users from entering potentially harmfull or illegal ingredients.

Results

The whatsinfridge.ai project demonstrated that AI is a potent Sales Enablement tool in the Small Domestic Appliances category:

• Innovative Brand Positioning: Philips established itself as a tech leader providing intelligent solutions that simplify daily routines.
• Effective Product Education: By directly comparing Airfryers to microwaves, the tool subtly builds a case for upgrading to high-end hardware.
• App Conversion Funnel: The web platform became a high-quality lead source for the native HomeID app, driving both reach and user retention.

Summary

Managing a product that needs a fresh narrative and want to leverage AI to drive real sales growth? The story above proves that the Viramity engine can integrate advanced language models (AI) with your product portfolio, turning a simple user query into a precise purchasing impulse. If your brand requires technology that stays ahead of market standards—let’s talk through your project.

Write to us at: marcin.przybyla@johncube.pl