Conversational Engagement Engine: "Rev Up the Carnival"

The Brief

• The primary strategic objective was to solidify Piccolo’s position as the category leader during the winter carnival peak.
• The brand required an innovative method to collect high-quality User-Generated Content (UGC) showcasing joyful carnival celebrations.
• The challenge was to create a mechanism that natively fits into users' messaging habits, eliminating the need for complex web forms.

The Solution

We leveraged the Viramity Chatbot Engine to deploy the proprietary PiccoBot, which served as the heart of the activation:

• Conversational UX (PiccoBot): Implementation of an intelligent bot managing the entire contest journey, from accepting UGC submissions (photo/video) to validating proofs of purchase.
• Gamified Hub Interface: Development of a dedicated platform with gamification elements, such as "confetti cannons" triggered by interactions, reinforcing the party-branding atmosphere.
• Instant Content Gallery: The system automatically aggregated verified entries into a public "Congratulations" gallery, building social proof and encouraging further participation.
• Aspirational Reward Tiers: Precise alignment of prizes with the carnival context, ranging from powerful JBL PartyBox 110 speakers to party sets.

Result

• Ultra-low Entry Barrier: By utilizing PiccoBot, the time from deciding to participate to submitting a photo was minimized, resulting in a mass scale of entries.
• High-Quality UGC: Acquisition of hundreds of authentic, colorful assets from home carnival parties, strengthening the brand's social media presence.
• Sales Growth during Peak Season: The mandatory purchase mechanic directly translated into brand dominance on retail shelves during the carnival period.

Summary

The special Carnival version of the activation demonstrates the Viramity engine's flexibility in conversational automation. The key to success was the deployment of PiccoBot, which removed technical friction by transforming the submission process into a light, chatbot-driven conversation. Consequently, the brand did not just collect valuable content—it became a technological party entertainer, proving that modern data-driven marketing can be as joyful as a carnival ball.

Want to swap complex forms for a light conversation with your brand and build a massive database of authentic content? The Viramity engine, integrated with conversational bots (PiccoBot), is the technology that maximizes mobile conversion. If your activation needs a technological boost that users will love, let’s talk about your project.

Contact us: marcin.przybyla@johncube.pl