UGC & Voting Engine: The New Flavor Chosen by Thousands of Fans

The Brief

• The primary strategic goal was to launch a new flavor (Mango vs. Watermelon) while maximizing engagement within the target audience.
• The brand required a mechanism that empowered consumers (choosing the flavor) while motivating them to create high-quality User-Generated Content (UGC).
• The challenge was to create an intuitive, secure platform capable of handling mass video/photo uploads and efficiently moderating participants' creative "rap" challenges.

The Solution

We utilized the UGC & Voting module of the Viramity engine to create a multi-level activation hub:

• Real-time Voting Engine: Implementation of dynamic progress bars showing the Mango vs. Watermelon rivalry in real-time, building excitement and encouraging votes.
• High-Performance UGC Hub: A mobile-optimized system enabling instant recording and uploading of "rap challenge" videos directly from the browser.
• 1-2-3 Path Automation: Streamlining the UX (Purchase -> Record -> Send), which minimized entry barriers and resulted in high conversion rates.
• Moderation & Safety Panel: A dedicated administrative panel for verifying entries, ensuring Brand Safety when publishing content created by children and teenagers.

Result

• Democratic Product Choice: Selecting the winning flavor (Mango) based on thousands of real votes, ensuring the sales success of the new line.
• Massive Content Bank: Acquiring hundreds of creative video assets for the brand to use in subsequent social media communications.
• Base Sales Growth: Making the purchase of any Piccolo flavor a requirement for participation directly fueled retail rotation.

Summary

The project is a perfect example of using the Viramity engine to build an engaged community around a brand. The cornerstone was the UGC-based contest, where technology transformed simple voting into a creative "rap battle." The system flawlessly managed the collection of video content and vote aggregation, proving that even with a mass scale of entries from younger demographics, the process can be fluid, secure, and highly engaging.

Do you want to give your consumers a voice and build a database of authentic content that drives sales? The Viramity engine is the technology that transforms your UGC contest into a powerful reach-building and data-collection machine. If your brand needs a proven solution for creative activations, let's talk about your project.

Contact us: marcin.przybyla@johncube.pl