International Scouting Engine: The Global Expansion

The Brief

Following local success, Dr Pepper challenged us to scale the "Academy" project internationally. The strategic objective was to unify esports communication and player recruitment processes across multiple countries while maintaining the local identity of each division. The primary technical challenge involved coordinating multi-stage registrations and real-time CS:GO server statistics collection for thousands of users across different time zones and markets.

The Solution

We leveraged the multi-tenant architecture of the Viramity engine to create a centralized hub with intelligent segmentation:

• International Gateway: Implemented a "Select your country" module that automatically routed users to dedicated platform versions while maintaining a unified backend database.
• Regional Segmentation (4 Markets): The system simultaneously managed 4 independent paths: Poland, Sweden (Sverige), Finland (Suomi), and a dedicated female division (Poland Female), each with its own qualification mechanics.
• Global API Integration: Integrated the analytical engine directly with the Steam API, allowing for unified processing of player statistics (K/D, ADR) regardless of the participant's country of origin.
• Scalable Cloud Infrastructure: Through resource optimization, the platform maintained 100% performance during simultaneous traffic peaks from four European markets.

Result

Technological expansion translated into measurable branding and operational successes:

• Cross-Border Reach: Successful deployment across Nordic markets (Sweden, Finland), solidifying Dr Pepper's position as a global patron of esports.
• Data Unification: Created a single, international talent database ready for further analytical processing and remarketing.
• Management Efficiency: Enabled control over content and rules for all countries through a single Viramity administrative panel.

Summary

This project proved that the Academy platform is a system without borders. The key highlight of this edition was that the activation took place simultaneously in 4 countries, requiring the Viramity engine to deliver not only analytical precision but also massive performance and flexibility in managing multilingual content. We demonstrated our ability to deliver a complex "Data-Driven Scouting" process on an international scale, maintaining a seamless user experience across all markets.

Planning an international activation and worried that technological barriers or market differences will slow down your project? Now you know how to solve it. The Viramity engine is a flexible technology built for global scale, allowing for seamless management of data and mechanics across multiple countries simultaneously. If your brand needs a proven foundation for international gaming activities, let’s talk about your project.

Contact us: marcin.przybyla@johncube.pl