Viramity | High-Performance Contest & Brand Loyalty Software

The Brief

The primary strategic objective for brand was to solidify its positioning as "gamer's fuel" and stimulate sales in key distribution channels. The challenge was to create an activation that would cut through the noise within the Gen Z demographic. The project required blending hard sales mechanics (proof of purchase) with engaging content from influencers (Team AE4) to transform a standard contest into a community-followed event.

The Solution

We deployed Viramity’s proven contest module, tailoring it to the high aesthetic and technological demands of the esports world:

Verification Automation: Implemented a receipt submission and validation system as a prerequisite for entering the prize draw.
Influencer Video Integration: The platform featured a dedicated video section with challenges from Team AE4 streamers, creating a seamless bridge between creator reach and the contest hub.
Custom Gaming UI: Designed a unique visual interface in a "street-art / gaming" style, ensuring high immersion and authenticity for the target audience.
Mobile-First Workflow: The entire user journey—from purchase to receipt upload and result tracking—was optimized for lightning-fast mobile performance.

Result

By precisely aligning technology with the communication strategy, the activation met its defined KPIs:

Sales Growth: The "proof of purchase" mechanic translated directly into increased turnover for all products in the Dr Pepper portfolio.
High Engagement: Combining high-value prizes (custom Actina gaming PCs) with influencer challenges generated record-breaking return visits to the platform.
Brand Image: Dr Pepper effectively reinforced its image as a brand that actively supports gaming passions and invests in professional gaming hardware.

Summary

The project serves as a model execution of a "standard" contest, where Viramity technology provided a reliable backbone for a 360° creative campaign. The system’s stability allowed for smooth handling of traffic spikes from influencer social media channels, ensuring data security and transparency in selecting the winners of the custom Actina gaming rigs.

Looking to break the mold of traditional promotions and build an authentic relationship with the gaming community? The Viramity engine is a reliable technology that blends hard sales mechanics based on proof of purchase with the reach of top influencers, ensuring secure entry verification in the quest for unique Actina gaming hardware. If your project requires technology that doesn’t just "count entries" but strategically builds sales and brand image, let’s talk about your brief.

Contact us: marcin.przybyla@johncube.pl