Viramity | High-Performance Contest & Brand Loyalty Software

The Brief

The primary strategic goal was to boost sales of premium food processors over a long-term horizon (the entire year of 2026).
The challenge was to create a system capable of handling a complex "two-step" verification process: requiring both a proof of purchase and a photo of a physically cut-out EAN code from the packaging to eliminate fraud.
The project required efficient management of a pool of four different optional prizes (attachments and accessories), while maintaining a 30-day free shipping deadline.

The Solution

We deployed an advanced registration hub powered by the Viramity engine, optimized for high data quality:

Multi-Proof Verification Module: Implementation of a sophisticated entry processing system that automatically verified the completeness of documentation (receipt scan + photo of cut-out EAN code), drastically reducing fraud attempts.
Dynamic Reward Selector: An intuitive interface allowing users to choose one of four gifts in real-time, integrated with a virtual inventory management system.
Logistics & Communication Automation: The system automatically generated confirmations and queued reward shipments, ensuring free delivery within the regulated 30-day period post-approval.
Enterprise-Scale Stability: An architecture designed for stable 24/7 operation throughout the 12-month promotional period.

Rules screen

Result

Total Budget Control: Thanks to rigorous EAN code verification, the brand ensured that rewards reached only genuine purchasers of qualifying products.
High Customer Satisfaction: The transparent "4-step" journey (Purchase – Proof Retention – Registration – Gift Selection) ensured a seamless user experience.
Zero Operational Overhead: Full digitization of the verification and logistics process allowed the team to focus on sales goals while the Viramity engine handled 100% of the claim processing.

Summary

The campaign demonstrates that the Viramity engine is the perfect choice for long-term Gift with Purchase activations requiring high precision. The cornerstone was the implementation of a secure verification mechanism for physical proofs of purchase (EAN), which, combined with automated reward selection, created a powerful tool supporting food processor sales for the entire year.

Planning a long-term Gift with Purchase program and worried about fraud or logistical paralysis at a mass scale? The Viramity engine is the technology that automates the most rigorous verification processes and manages every stage of the reward's journey to the customer. If your brand needs a reliable foundation for year-long sales activations, let's talk about your project.

Contact us: marcin.przybyla@johncube.pl