Viramity | High-Performance Contest & Brand Loyalty Software

The Brief (Challenge)

The organizer, WC Tron, required a technology partner to coordinate a large-scale social and educational campaign across Poland. The challenge was to build a central hub catering to two distinct segments (kindergartens and primary school grades 6–8), manage a high-stakes contest for bathroom renovations, and integrate a knowledge "Olympiad" with automated teacher certification. The primary goal was to ensure seamless processing of mass entries and implement a social voting mechanism.

Campaign process description

Solution

We deployed the Viramity engine as a comprehensive social activation management system, utilizing its core functional modules:

Multi-segment Entry Hub: Created dedicated registration paths for kindergartens and schools to precisely collect contest documentation and visual materials (UGC).
Gamification & Testing Module (Olympiad): Implemented an advanced testing engine for the Hygiene Knowledge Olympiad, automatically calculating results and updating rankings.
Asset Distribution & Certification System: Automated delivery of educational materials and generation of personalized certificates for thousands of participating teachers and facilities.
Social Voting Integration: A mechanism linking the platform with social media (Facebook/Instagram), enabling massive local community engagement in the winner selection process.
Enterprise Database Management: Scalable management of data for over 1,000 kindergartens and 850 primary school classes within a single, secure system.

School Map

Results

With Viramity’s system stability, Akcja Tron has become one of the most recognized social campaigns in Polish education:

Massive Engagement Scale: Successfully activated 1,098 kindergartens and 853 primary school classes, impacting the hygiene awareness of tens of thousands of children.
Operational Automation: Total elimination of manual processing for thousands of entries and certificates, allowing the organizer to focus on core strategic and communication goals.
Tangible Infrastructure Change: Precise winner selection leading to real-world bathroom renovations, establishing a lasting brand foundation for WC Tron.

Summary

Managing a complex social campaign or a nationwide contest and worried that entry logistics and certification will overwhelm your resources? The story above proves that the Viramity engine can transform a sensitive topic into an engaging educational ecosystem that builds real social and brand value. If your strategy requires technology that can handle thousands of facilities and automate every stage of activation—let’s talk through your project.

Write to us at: marcin.przybyla@johncube.pl