Expert Engagement Engine: AI on Your Desk

The Brief

• The primary strategic goal for Dell Technologies was to position the Pro Max with GB10 as the essential tool for local Gen AI development (On-Prem).
• The challenge was to reach a highly specialized target audience: developers, researchers, engineers, and startup founders for whom standard advertising formats fall short.
• The project required a platform that wouldn't just "give away prizes" but would become a hub for innovative idea exchange and substantive evaluation by leading industry experts.

The Solution

We leveraged the Viramity engine to deploy an advanced expert hub, focusing on the quality of substantive entries:

• Professional Use Case Engine: Implementation of an extensive contest form requiring participants to describe an original project (150-250 words), filtering out casual entries and acquiring high-quality leads.
• Expert Jury Integration: Integration of video sections and profiles for the jurors, elevating the activation to the status of a prestigious grant program.
• Educational Comparison Module: A comparative section highlighting the advantages of local compute over the cloud (data security, control, no subscription fees), building a strong business case for hardware acquisition.
• Lead Segmentation Architecture: The system automatically categorized entries by profession and project business potential, providing the sales team with precise data for further processing.

Result

• AI Authority Building: Client solidified its image as the leader in local Gen AI solutions in the eyes of Poland's most demanding specialists.
• High-Intent Leads: Acquisition of a database of high-level projects with massive implementation potential, ready for support by enterprise sales departments.
• Zero Operational Friction: Through the automation of the submission and verification process, the expert jury could focus entirely on evaluating the 15 best projects.

Summary

The "AI on Your Desk" project demonstrates that the Viramity engine can handle Expert-to-Expert communication. The cornerstone was transforming a simple form into a substantive "Submit Use Case" process, which, with the participation of authorities, created a new standard in B2B marketing. The system didn't just manage a contest; it became an intelligent sales funnel for Client's most advanced workstations.

Want to reach experts and transform a standard promotion into a substantive dialogue about technology? The Viramity engine is the technology that automates complex B2B submission processes and builds brand authority among the most demanding target audiences. If your strategy requires technological precision, let's talk about your project.

Contact us: marcin.przybyla@johncube.pl