Viramity | High-Performance Contest & Brand Loyalty Software

The Brief

Brand aimed to move beyond standard contest templates to build a deep, authentic relationship with Gen Z by supporting their professional esports aspirations in CS:GO. The challenge was to develop an interactive educational hub that functions as a professional scouting tool, guiding participants through a multi-stage selection and training process. The project required an objective selection mechanism based on actual performance rather than subjective evaluation.

The Solution

We leveraged Viramity’s advanced integration capabilities to develop and deploy the “Gamer-Insight” platform, launched in February 2025 as a professional analytical tool:

Full Valve Ecosystem Integration: Seamlessly integrated with CS:GO servers and the Steam platform for real-time player data synchronization.
Gamer-Insight Analytical Module: Implemented an advanced engine to process raw match data (demo files), automatically calculating key performance metrics such as K/D ratio, HS%, and ADR.
Enterprise Ranking Mechanism: Deployed a ranking algorithm fully compliant with Valve Regional Standings, ensuring a professional and fair selection process.
Interactive Education Hub: Managed the entire user journey—from Steam profile verification and statistical tracking to specialized training sessions.

The Impact

By prioritizing deep technological integration, activation evolved from a marketing campaign into a significant esports tool:

Market Innovation: Established Poland’s first "Data-Driven Scouting" platform, positioning the brand as a provider of professional esports analytics.
Target Audience Credibility: Utilizing hard data and native Steam integration built a high level of trust and brand authority among the demanding Gen Z demographic.
Technical Excellence: The deployment of the Gamer-Insight platform in February 2025 demonstrated Viramity's ability to handle highly complex API integrations and real-time data processing.

Summary

Struggling to engage demanding target audiences and don't know how to transform a standard contest into a high-value tool based on hard data and complex integrations? The story above proves that the Viramity engine can transcend web standards, connecting directly with game engines and professional analytical platforms. If your strategy requires technology that can extract data where others only see a technical barrier—let’s talk through your project.

Write to us at: marcin.przybyla@johncube.pl