Lead Generation Engine: Digitizing Service Activation – “Don’t get caught off guard”

The Brief

• The primary strategic objective was to encourage vehicle owners to visit authorized service centers during the autumn-winter season and promote the purchase of genuine spare parts.
• The core technological challenge was to convert anonymous on-site visits into a high-quality, verified sales lead database.
• The activation required a secure invoice registration system to automate the distribution of physical rewards (stylish umbrellas) while maintaining full control over the budget and entry validity.

The Solution

• Centralized Promotion Hub: Development of a dedicated platform integrated with a list of 30 authorized service points, enabling precise monitoring of activity across specific regions.
• "Invoice-to-Reward" Mechanism: Implementation of an advanced form collecting precise B2B data (including Tax ID, company name, vehicle type, invoice number, and date), forming the foundation of the lead generation process.
• Logistics Automation: The system managed address data collection and automatic verification of participation terms, eliminating the need for manual handling of thousands of entries by the client's team.
• Data Security (Compliance): Full integration with marketing consent and GDPR modules, ensuring the security of the growing database.

Result

• Effective Lead Generation: Converting one-off transactions into a valuable database of verified business contacts.
• Operational Optimization: 100% digitization of the invoice verification and reward shipping process, drastically reducing campaign handling costs.
• Enhanced Partner Image: A professional online platform confirmed IVECO's status as a brand investing in modern solutions that simplify business customers' lives.

Summary

The project proves that the Viramity engine can add a new dimension to classic promotional activities. The most crucial aspect of this project was that the contest aimed to collect high-quality leads, which was achieved by combining a tangible customer benefit with precise digital entry analytics. The system not only provided stability during the peak service season but also became a lasting data source for the brand's future sales strategies.

Do you have a dispersed service network and want to turn anonymous customer visits into a valuable sales lead database? Now you know how. The Viramity engine is the technology that bridges the offline world with precision data marketing. If your activation needs a solid technological foundation, let’s talk about your project.

Contact us: marcin.przybyla@johncube.pl