Lead Generation Engine: Digitizing Test Drive Process

The Brief (Challenge)

Leader in the commercial and heavy vehicle segment, required a professional tool for mass collection and processing of sales leads. The primary challenge was to build a system that goes beyond presenting the features of models like the Daily, it needed to guide users through a rapid path from initial interest to a confirmed test drive. The project aimed to eliminate communication barriers between customers and dealers while ensuring the highest data quality for sales teams.

Viramity in Action (The Solution)

We leveraged Viramity’s modular architecture to build a precision Sales Funnel tailored for the Automotive sector:

• Smart Booking System: Implemented an intelligent reservation form that allows users to instantly select their vehicle model and preferred region.
• Dealer Routing & Automation: The system automatically categorizes inquiries and prepares them for distribution to the relevant dealer points, significantly reducing response times.
• Viramity Validation Engine: Integrated mechanisms to verify contact and corporate data, ensuring that only high-potential, valuable leads are delivered to the sales force.
• Mobile-First Performance: Optimized the platform for mobile devices, allowing fleet owners and drivers to quickly sign up for test drives on the go.

Proven Impact

By digitizing the first stage of the purchasing journey, Client gained a powerful direct sales support tool:

• Shortened Sales Cycle: Automating the booking process drastically accelerated the moment of first contact between the dealer and the potential customer.
• Data Centralization: The brand gained full insight into model-specific interest across various regions, enabling more effective marketing planning.
• High Conversion Rates: A clear UX and a streamlined submission process resulted in an optimal conversion rate from landing page visits to scheduled test drives.

Summary

Managing a fragmented sales network and feeling you’re losing valuable leads due to slow information flow? The story above proves that the Viramity engine can transform a standard landing page into a precision-tuned test drive generator that directly fuels your fleet sales. If your brand needs technology to streamline B2B customer acquisition, let’s talk through your project.

Write to us at: marcin.przybyla@johncube.pl