Viramity | High-Performance Contest & Brand Loyalty Software

The Brief

Brand sought to strengthen its positioning as the ultimate mixer and increase digital consumer engagement. The strategic objective was to stimulate audience creativity and collect authentic User-Generated Content (UGC) that confirms the versatility of various flavor variants (Indian Tonic, Pink Tonic, Mojito) in home settings. The project required a lightweight, mobile-optimized tool to minimize "friction" on the path from mixing a drink to submitting a contest entry.

The Solution

We utilized the UGC & Contest module of the Viramity engine to build an intuitive web application optimized for mobile behavior:

Mobile-First UX: Designed the interface using the 1-2-3 model (Create – Snap – Send), allowing users to submit entries in seconds—a critical factor for campaigns driven by spontaneous activity.
Advanced Image Processing: A specialized Viramity module capable of handling high-resolution files (up to 8MB) with automatic compression and optimization, ensuring smooth platform performance even during mass uploads.
Lead & Data Management: A centralized system for email collection and entry verification, fully integrated with marketing consent and GDPR modules to safely build a loyalty database.
Dynamic Reward Positioning: Clear presentation of aspirational prizes (JBL Boombox, Xtreme, Flip) paired with product education, promoting specific Schweppes variants as essential mixology ingredients.

Proven Impact

By leveraging Viramity's stable technology and tapping into native user behaviors (photographing food and drinks), the "Mix it your way" activation delivered measurable results:

High-Value UGC Database: The brand acquired hundreds of authentic, high-quality product photos created by consumers, providing ready-to-use assets for social media communication.
Increased Portfolio Rotation: The contest mechanics effectively encouraged users to purchase and test multiple Schweppes variants, increasing market basket penetration.
Operational Optimization: 100% automation of the entry submission and cataloging process allowed for seamless contest moderation without requiring significant agency resources.

Summary

Managing a product that serves as a perfect base for creative experiments and want your consumers to become your ambassadors by creating content for you? The story above proves that the Viramity engine can transform a simple photo submission into an engaging process that builds loyalty and a valuable lead database. If your strategy requires technology that can handle mass content uploads and automate the contest workflow, let’s talk through your project.

Write to us at: marcin.przybyla@johncube.pl